About Us

For the past 18 years, the Ruidoso Visitor Guide magazine has been the printed “bible” of things to do and see in the Ruidoso area. The Guide enjoys longevity in Ruidoso and Lincoln County unequaled by any other magazine. We showcase Ruidoso and the surrounding area to visitors from every state in the union and from around the world.

In 2008, we started offering an online version of the guide which gives immediate access to our visitors without the hassle of waiting for a hard copy to be mailed. This online version also features web links to our advertisers which streamlines the process when researching where-to-stay and what-to-do.

We hope the Ruidoso Visitors Guide helps in planning your vacation and points you in the right direction while you visit our beautiful and historic area of New Mexico. We are family owned and operated and take pride in every aspect of our business, from compiling articles, doing advertising sales to printing and distribution.

The Ruidoso Visitor Guide is available at a great variety of locations statewide including airports, New Mexico Visitor Information Centers, and chambers of commerce. As the “official” guide to the area, the Ruidoso Visitor Guide is endorsed by both the Ruidoso Valley Chamber of Commerce and Ruidoso’s Director of Tourism.

Our advertisers, many of whom have been with us since the magazine’s inception, offer the visitor a wide variety of choices in lodging, shopping, museums, entertainment and dining. Also offered are descriptions on attractions and historic destinations that make for fascinating day trips.

We hope that you will become a regular visitor and find many reasons to make Ruidoso your “home away from home.”